Internet Marketing is an integral part of the marketing plan of the companies. In order to maximize their reach Internet Marketing is the easiest and the most cost effective way to reach the target customers. Internet marketing is not an option it's a necessity in today's competitive world. This course will help the candidates to understand the concepts and latest things in Internet Marketing.
- What is Digital Marketing
- History & Origin of Digital Marketing
- Advantages & Scope of Digital Marketing
- How Digital Marketing works
- What is SEO
- Future of SEO
- What are Search Engines?
- How search engines work
- Initial site Analysis
- Complete site Analysis
- Keyword research
- Keyword density analysis & Placement
- Meta Tag Optimization
- Title / Keyword / Description / Other Meta Tags
- How to find relevant keyword
- How to use Google Keyword Tool
- Site(URL) Structure Analysis
- Content Development check
- H1,H2,H3 Tags
- Anchor text
- Existing Web Content Optimization
- Image Optimization
- Use of robots.txt
- HTML Validation
- What are Doorway pages
- Invisible text
- What is Cloaking
- Creation of XML/HTML/ROR/Text Sitemaps
- Submitting sites to Google Yahoo webmaster
- Sitemap Creation
- Yahoo Sitemap Creation
- Google webmaster account setup
- Google Analytics setup and management
- Google Adsense
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